Commercial awnings are a universal product that your business can benefit from, both on the interior and the exterior.
Awnings help shade the outside of your storefront as well as draw attention to your business so that customers are intrigued to step inside.
When designing your commercial awning, you want to think of a design that will make the most impact on customer attraction and retention. If your company has a unique logo, your awning is an ideal space to display it.
Including graphics to stand out and ones that are recognizable for an association to your business and what it provides is key when it comes to making sure your commercial awning pops.
Of course, the logo is the face of your company and here are some other ideas to think of when it comes to designing a truly unique and functional logo that pops on an awning.
- Consider wordmark. In simplest terms, the wordmark is words that appear crisp, clean, and modern or where the root of the company is exemplified in the lettering. You want the lettering of the words to be unique.
- Pictorial logos. The best example of this is apple’s logo. A simple “apple” leads you to recognize and getting accustomed to the fact that the picture matches the company name directly. When you say what the picture is, you are also naming the company.
- Abstract iconography. An example of this type of logo design is the Nike “swoosh.” At first, Nike executives were not a fan, but after incorporating the “swoosh” onto every product and in every marketing campaign, the popularity of the brand was solely based off of the iconic swoosh. Little marks tend to make the biggest impact.
Logos are meant to last a lifetime. When you take that logo and brand it to something that is viewable by your audience, you have a great marketing strategy and platform for gaining attention.
For custom awning design and assistance, contact JM Finley at 610-505-5907 today.